You could drive 10 million visitors to your site, but if your site isn’t done well, those 10 million visitors will not be turning into customers. You want a site to draw the attention of your customer but want it aesthetically pleasing and easy to navigate to keep them on the page and convert them into a customer.
What Your Website Needs
More users are now using their phones, iPads, tables, etc. to browse the web than they are using their desktop. Having a site that looks incredible on mobile is key. Also, Google is now penalizing sites that aren’t mobile friendly. Don’t let your site fall victim.
How many times have you gone to a site and you were overwhelmed or had no idea how to contact the company or make a purchase? Conversion optimization is key. Your phone number and email should be displayed on your site. Also, you should have some type of lead capture form with a call to action to get leads from your visitors. A website should be properly organized and user friendly to provide an amazing experience.
How do you want your company to be viewed by the outside world? Have your website represent the image you want to portray to the public and your customers. First impressions mean everything, so show your site visitors who you are!
Visitors come to your site because they want to learn or purchase something. Don’t leave them empty handed. Your site should have amazing content to explain your product/service/business to help the customer. Not only amazing content helps the customer, but it also helps you in Google. Google has changed their rules and ranking sites with great content first.